A few decades ago when sponsors names first used to appear on the front of our players shirts, you would usually have heard of the company or brand, like Crown paints or Dagenham motors.
But today's names on shirts tend to asian companies, betting organisations or financial institutions that most of us have never heard of?
So here's my take on today's premier league sponsors.
Arsenal - Fly Emirates - EMI challenging Virgin in the record company to airline market.
Aston Villa - Dafabet - Betting company specialising in stupid bets (like Villa to win the league).
Cardiff - Visit Malaysia - Self explanatory, go to the far east it's warmer than Wales.
Chelsea - Samsung - Record company specialising in old recordings of Mr Allardyce when he's drunk.
Crystal Palace - GAC.com - Gravy and chips.com, promoting Northern dishes to uneducated southerners.
Everton - Chang - Chinese bell company.
Fulham - Marathon - Company selling old style confectionary like Opal Fruits and Spangles.
Hull - Cash Converters - Home for old crap that nobody wants.
Liverpool - Standard Chartered - Company employing people who are experienced at being average.
Man City - Etihad - Support group for people that have lost aliens.
Man Utd - AON - All or Nothing, company that advises people to take out huge debts in the hope they will make a fortune, or possibly go bankrupt.
Newcastle - Wonga - Company run by dodgy French loan shark Arson Wonga.
Norwich - Aviva - Car company that sells old Vauxhall's.
Southampton - AAP - Motoring organisation helping people find rest rooms.
Stoke - Bet365 - Betting company for people that like to bet all year round except in leap years.
Sunderland - Biovest - Clothing company that makes undergarments resistant to chemical attack.
Swansea - GWFX - Movie special effects company that creates Global Warming disaster films.
Tottenham - HP - Old fashioned loans company helping you buy stuff for weekly payments.
West Brom - Zoopla - Dangerous sports company, A game where you have to throw rings over wild animals before they eat you.
West Ham - Alpari - New alcoholic breakfast cereal combining mueseli and Campari.
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